Our new ‘at a glance’ certificates allow advertisers and agencies to access trusted trading data more easily than ever before. Buyers can now see each brand’s top-line figures clearly highlighted on the first page - such as how the circulation is made up of free, paid or membership copies – and explore further breakdowns later in the certificate using colourful graphs and tables.
Business Media joins other sectors - Newsbrands, Consumer Magazines and Regional publications - in using the new look certificates, with Professional Manager being the first publication to benefit from the updated design.
Both the Standards changes and the certificate redesign are the result of a series of industry consultations we’ve held throughout 2018. The purpose has been to remove any unnecessary complexity in line with the needs of the industry, whilst maintaining the trust that is synonymous with ABC.
Jan Pitt, Commercial Director at ABC, explains, “The aim of this initiative has been to enhance accessibility to our data and provide media owners an effective platform they can use to demonstrate their independently verified brand reach. It’s culminated in a set of clear and easy to use certificates that we hope our media owner members are proud to trade with, and media buyers rely on even more.”
Claire Butcher, Business Partner at Neo UK said: “The changes implemented by ABC are a result of industry-wide consultation to improve the way business media presents its credentials. We welcome the new, at-a-glance, certificates and value that the data contained within has been checked in line with Joint Industry Currency Standards.”
