It was with this in mind that RX Africa launched its digital event, World Travel Market Africa, part of Travel Week Virtual (ATW Virtual).
RX knew that with online events being a relatively new approach, they’d have to provide their exhibitors and stakeholders with key performance data that they could trust.
In response to COVID and market changes, ABC had developed industry-agreed standards for Digital Events providing this trusted data. RX was therefore keen to work with ABC to be the first to undertake an audit to these new standards.
“Our ABC figure of 1000 total attendees, proves that our stakeholders engaged with the industry well and took up the digital challenge”
Read the full RX Digital Event Case Study
If you would like to take advantage of the new industry-agreed Digital Events standards to provide trust to your exhibitors, advertisers and stakeholders then please contact us.
