Delivering a Stamp of Trust for the Media Industry

ABC Interaction 2017

Interaction 17

ABC Interaction 2017

Our 2017 event looked at what our industry believes we should be doing, now, to build media brands for future success. In this period of innovative change, how should our industry best evolve and invest to support the future of advertising in a trusted way?

Industry visionaries and experts shared their insight into how we can best work together to build trust and deliver a safer environment for brands. 

Through a series of inspiring talks and a Q&A session with the audience, ABC Interaction 2017 aimed to equip our audience with the knowledge, tools and vision to help them trade with confidence.


Michael Brunt

Michael Brunt,
Chief Marketing Officer & MD of Circulation,
The Economist

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Dino Myers Lamptey,
Head of Strategy,

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Piers North

Piers North,
Strategy Director,
Trinity Mirror plc

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Justin Sampson

Justin Sampson,
Chief Executive,

Rupert Staines

Ruper Staines,
European Managing Director,
RadiumOne Inc

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ABC - Audit Bureau of Circulations Ltd
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The Joint Industry Currencies (JICs) are owned by the industry - advertisers, agencies and media owners – to provide transparent and objective audience measurement for each medium. These data are produced and sold at cost providing both industry accountability and a robust trading currency for each medium.


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