Retail media continues to grow rapidly and is set to hit €31 billion in Europe by 2028.

But what is retail media and why is it growing so fast?

Following an independent audit of Origin’s Virtual ID (VID) model deployment, ABC has confirmed that controls and processes are appropriate and aligned with the Origin framework.

Part of ISBA’s UK cross-media measurement programme, the VID model is a core component of Origin. 

IAB Europe has released its latest Retail Media Roundtable podcast, exploring how standards and independent audits build trust in retail media.

Our Andy Flint features alongside Albert Heijn’s Max De Jong and IAB Europe’s Marie Clare Puffett to share practical lessons from the first Retail Media Certification audits.

This marks a significant milestone in raising transparency, trust and accountability across Europe’s rapidly growing retail media ecosystem. ABC is delighted to support the first RMN through the certification process.

We were thrilled to work with Ipsos iris recently to verify three key areas of their methodology. Achieving independent assurance via a bespoke ABC audit has reinforced trust in their audience measurement data.

Our Head of Business Development Andy Flint shares some key learnings from Interact - IAB Europe’s annual event for the European digital advertising and marketing industry.