JICWEBS then awards each company a Seal of Compliance once it has reviewed and approved the independent VP report.

The aim of the Principles, and ABC’s anti ad-fraud verification programme, is to promote good practice in the industry by demonstrating that companies like Affectv and RadiumOne are actively reducing the risk of ad fraud.

Simon Redlich, Chief Executive at ABC, said, “Congratulations to Affectv and RadiumOne for achieving the JICWEBS Seal following verification by ABC. This recognises their application of the JICWEBS Anti Ad-fraud Principles. Ad fraud is a major concern facing the industry and organisations such as JICWEBS and ABC are working to deliver practical solutions that enhance transparency and promote good practice. Affectv and RadiumOne are leading by example in demonstrating their commitment to a safer, more transparent digital ad trading environment.”

For more information on the companies verified, visit www.jicwebs.org