The JICWEBS Principles are industry-approved guidelines against which media buyers, publishers or intermediaries can be verified to confirm their processes minimise the risk of exposure to traffic fraud. The aim of the Principles, and ABC’s anti ad-fraud verification programme, is to promote confidence in the industry by demonstrating that companies like Widespace are providing targeted protection against the risk of ad fraud.
Patrik Fagerlund, CEO at Widespace comments:
"Fraud is of our utmost concern and being fraud free has always been at the core of Widespace’s DNA. We are happy to prove this again with the support of JICWEBS. Clients should get what they pay for, both in terms of non-fraudulent traffic as well as ads that are actually in-screen (viewable)."
Simon Redlich, Chief Executive at ABC, said, “Congratulations to Widespace for achieving the JICWEBS Seal following verification by ABC. This recognises their compliance with the JICWEBS Anti Ad-fraud Principles. Ad fraud is a major concern facing the industry and organisations such as JICWEBS and ABC are working to deliver practical solutions that enhance transparency and promote good practice. Widespace is leading by example in demonstrating their commitment to a safer, more transparent digital ad trading environment.”
For more information on ABC’s Verification Service please go to: www.abc.org.uk/verification/online-ad-fraud
