Effective Measure (EM) is a leading provider of digital audience, brand and advertising effectiveness measurement bringing best practice online measurement data to premium publishers, ad agencies, ad networks, advertisers and researchers.

The ABC's Web Analytics Provider accreditation status is granted to digital measurement providers following the completion of rigorous data assessment and audit processes to ensure they produce trusted data according to globally recognised industry-agreed standards.

Effective Measure continues to join an elite group of global measurement providers and vendors that provide internationally recognised and standardised data metric solutions.

ABC UK, Group Executive Director Jan Pitt said, “ABC's primary role is to facilitate the development of industry wide best practices and to ensure the compliance of suppliers to those standards. ABC welcomes the commitment of its member companies in adopting industry-agreed best practice for the benefit of their own organisations as well as the industry as a whole. We are delighted that Effective Measure continues to demonstrate its support for these standards as one of our accredited web analytics suppliers.”

Effective Measure's digital measurement solutions are designed to adapt to the increasingly diversified media landscape. The Digital Helix™ platform enables auditing of census-based online traffic, combined with 3rd party panel data sources to deliver accurate and actionable audience data. Currently, Effective Measure tracks 1.1 billion unique profiles monthly around the globe with active demographic profiles of 1.5 million. Digital Helix™ is part of the Effective Measure unique tagging methodology.

“From our inception, the Effective Measure approach has been driven by industry collaboration and focused on transparency and enabling the media, marketing and advertising communities to gain greater insights and control over their audience data and digital assets,” said Effective Measure Global Product Manager, Goran Fak.

“Transparent, reliable numbers are key in expanding the digital market across the globe for our publishers and advertiser clients. Effective Measure's continued participation in the ABC accreditation process demonstrates our commitment to the delivery of objective, verifiable and trusted data.” he added.

ABC provides independent auditing and certification of a wide range of digital media including the accreditation of software, systems and solutions to global standards set by the industry. Owned by the media industry in the UK and Ireland, ABC UK independently verifies and reports on media performance, providing standardisation of metrics across print, events, digital and evolving platforms.

To view the Effective Measure ABC accreditation certificate visit EM Website or ABC Website.

For media interviews or more information please contact: Effective Measure Global Product Manager, Goran Fak on .


About ABC

ABC inspires confidence in the market across the media world by delivering a valued „stamp of trust‟.

ABC underpins the way billions of pounds worth of advertising budgets are traded across the converging media landscape in the UK and beyond. It has two roles:

To bring the industry together to agree standards that define media measurement and determine best practice. To offer independent audit and compliance services, delivering certification which verifies that data and processes meet the industry-agreed Reporting Standards.

ABC is governed by the industry, for the industry. ABC‟s board consists of advertisers, media agencies, media owners and trade bodies. They represent the differing interests of the media industry and meet regularly to agree new standards and make strategic decisions as to how ABC is run. With Board consensus, ABC has the ability to provide certification for any platform. As advertising platforms develop, ABC continually innovates and evolves to ensure its portfolio of products and services delivers to the media industry's needs. ABC UK was established in 1931 and is a founder member of the International Federation of ABC (IFABC), of which ABC UK CEO, Jerry Wright, is secretary. Richard Foan, Group Executive Director of Communication & Innovation, ABC UK, also chairs the IFABC Web Standards Group, which works to deliver global standards and establish digital good practice across the world.

About Effective Measure

Effective Measure is a leading provider of digital audience, brand and advertising effectiveness measurement and targeting solutions, bringing best practice online measurement data to premium publishers, agencies, networks, advertisers and researchers. The EM solutions offer brands, media and agencies invested in Oceania, Europe, Southeast Asia, Middle East North Africa and South Africa, a clear insight into their online audience and the ever-growing Internet population. www.effectivemeasure.com