The certification covers all Global’s digital channels including DAX, the world’s largest digital audio advertising platform, which gives advertisers access to an audience of 160 million people worldwide.
Mike Gordon, Global’s chief commercial officer, said: “Digital audio is less susceptible to ad fraud and has a high degree of brand safety. This certification underscores our commitment to protecting advertisers, right across our portfolio.”
An independent audit from ABC verified how DAX technology prevents fraudulent digital audio ads being served to listeners and how DAX reduces the risk of ad misplacement.
Richard Foan, JICWEBS executive chairman, said: “Companies that bring transparency to their advertising processes through independent review will increase trust in digital advertising. Global are leading the way for digital audio with this certification.”
Richard Reeves, AOP managing director, said: “The Global announcement is a very welcome one, and is a significant step towards encouraging other players in the industry to achieve the JICWEBS certification and commit to best practice.”
The Digital Trading Standards Group from JICWEBS created the brand safety good practice principles to raise industry standards. The anti-ad fraud principles were introduced last year to tackle fraud in digital advertising.
About DAX:
DAX is the world’s largest digital audio advertising platform giving advertisers access to an audience of 160 million people worldwide. Publishers with inventory on DAX include SoundCloud, TuneIn, audioBoom, Global’s Capital and Radio X and Bauer Media’s Kiss. DAX is the world’s most sophisticated digital audio advertising platform with unrivalled technical capabilities. DAX teams operate in the UK, US, France and Germany. DAX was developed and launched by Global, the media & entertainment group, in 2014.
About Global:
Global is one of the world’s leading Media & Entertainment groups and Europe’s largest radio company. With a portfolio of some of the largest and most respected media brands and music events, Global reaches 31 million people every week including 25 million on the radio alone. Global is the second biggest festival company in the UK. The company headquarters is in London’s iconic Leicester Square and Global has more than 1,600 people working at 32 broadcast centres and offices around the UK, the US and in France and Germany. Ashley Tabor OBE is Founder & Executive President, Stephen Miron is Group CEO, Richard Park is Group Executive Director & Director of Broadcasting and Lord Allen is Chairman. Tabor created Global in 2007.
