ISBA: achieving 20/20 vision for viewability standards must be a priority in 2019

02.01.2019

There has been much debate in our industry about what constitutes a viewable impression...

In this piece published in The Drum, Stephen Chester, Director of Media at ISBA, explores how far we’ve come in agreeing how viewability should be measured. Amongst other recommendations, he advises buyers to understand the capabilities of viewability tools using independent guidance, such as our own Viewability Report.