The JICWEBS Principles are industry-approved guidelines against which media buyers, publishers or intermediaries can be verified. The aim of the Principles, and ABC’s audit service, is to promote confidence in the industry by demonstrating that companies like OMG UK are providing targeted protection against some of the key issues affecting the online advertising industry.


As industry-owned organisations, ABC and JICWEBS are supplying the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s audit services please go to:

Adam Pace, Chief Digital Officer at OMG UK comments: “We are absolutely committed to brand safety and ad fraud prevention at Omnicom Media Group UK and welcome the industry best practices and certifications that JICWEBs have introduced to help tackle these challenges.  We are pleased to have received the two JICWEBS Seals of Compliance in relation to these areas, illustrating our dedication to addressing these industry issues, and we encourage our partners to take similar action.”

Simon Redlich, Chief Executive at ABC, said, “Congratulations to OMG UK for achieving two JICWEBS Seals following our independent audits. This recognises its compliance with the JICWEBS Principles for both anti fraud and brand safety. OMG UK is leading by example in demonstrating its commitment to a safer, more transparent digital ad trading environment.”