The JICWEBS Principles are industry-approved guidelines against which media buyers, publishers or intermediaries can be verified. The aim of the Principles, and ABC’s verification programme, is to promote confidence in the industry by demonstrating that companies, like Rubicon Project, are providing targeted protection against some of the key issues affecting the online advertising industry.

Simon Redlich, Chief Executive at ABC, said, “Congratulations to Rubicon Project for achieving two JICWEBS Seals following verification by ABC. This recognises its compliance with the JICWEBS Principles for both anti fraud and brand safety. Rubicon Project is leading by example in demonstrating its commitment to a safer, more transparent digital ad trading environment.”

Rubicon Project owns and operates one of the world’s leading, independent advertising exchanges, powering open, private and direct marketplaces worldwide. For over a decade Rubicon Project has made its commitment to providing its clients with a safe, clean and well-lit marketplace a cornerstone of its business and differentiator amongst its peers.

“Rubicon Project’s goal is to stamp out fraud and promote inventory quality and brand safety across the entire advertising ecosystem,” said John Clyman, Rubicon Project’s VP of Marketplace Quality and Security. “Being awarded the JICWEBS Seals of Compliance is truly a testament to the hard work and dedication our team has put in over the last 10+ years as we developed our comprehensive and ever-expanding quality programme. We are honored to be recognized by ABC and look forward to continuing to push hard as we fight against ad fraud and eliminate bad actors from the space.”

As JICs (Joint Industry Currencies) ABC and JICWEBS are supplying the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s Verification Services please go to: