Total Media creates media strategies based on the knowledge of people’s behaviour; how people think, feel and act. They uncover these insights by deploying a full range of research capabilities, from ethnography to neuroscience to behavioural economics to data analytics. They use this approach to deliver authentic, creative and effective media solutions.
As a JICWEBS approved auditor, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s audit services please go to: www.abc.org.uk/audit-services#brandsafety
Liz Duff, Head of Media & Investment at Total Media comments:
"We are extremely happy to have received ABC and JICWEBS recognition of our ongoing commitment to maintaining high standards and transparency across the digital industry. It’s a great reflection of the importance we place on brand safety for our clients"
Simon Redlich, Chief Executive at ABC, said: “We are delighted to have audited Total Media to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. Our auditing services give the industry confidence about compliance with JICWEBS industry-agreed standards, raising the bar in the important area of brand safety.”
