TripleLift provides the world’s leading brands with scalability for Display, Video and OTT advertising through its proprietary in-feed Native ad formats and premium publisher exchange.
As a JICWEBS approved and industry owned Verification Provider, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s Verification Service please go to: www.abc.org.uk/verification/brand-safety
John Stoneman, General Manager, International at TripleLift comments:
“At TripleLift we believe that our publishers and advertisers should have confidence that our platform meets the highest possible standards for brand safety.”
Simon Redlich, Chief Executive at ABC, said: “We are delighted to have verified TripleLift to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. ABC’s verification service gives our industry confidence about compliance with JICWEBS industry-agreed standards and raises the bar in the important area of brand safety, a key milestone in the evolution of digital display advertising.”
