Each IFABC member organisation - including ABC UK - has the same mission; to deliver trust and transparency to the media industry. They do this by providing marketers with the data, insights and tools needed for them to feel confident when allocating their media budgets.

“Creating awareness of the existence of audit bureaus is a very important mission of the IFABC,” said Kai Kuhlmann, managing director of IVW, the German audit bureau.

The IFABC’s updated website is designed to support this aim. It features streamlined navigation, an interactive member map and industry news stories. It also links to the IFABC Certified Media List, a report detailing nearly 15,000 independently verified media properties from IFABC member organisations.

Simon Redlich, president, IFABC, and CEO, ABC UK , said, “The beauty of the IFABC is it allows audit bureaus in different countries to share knowledge and technology. Many new products and innovations have come from learning what works in another market. We often find that the media markets throughout the world are more similar than different.

To learn more about the IFABC and read media industry news from around the world, please visit ifabc.org.