Delivering a Stamp of Trust for the Media Industry

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Ve Global (“Ve”) has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC.  The aim of the Good Practice Principles is to inject greater transparency into the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.

Founded in 2009, Ve started life developing basket recovery email technology. Since then, the technology company, which serves 10,000 clients across 18 territories, has responded to changing consumer behaviours in the digital age, by developing a full suite of knowledge-backed products that help businesses of all sizes and sectors attract the right audience, with the right message at the right time.

As a JICWEBS approved Verification Provider, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s Verification Service please go to:

AJ Hill, Director of Commercial Operations at Ve, said:“We are delighted to have renewed as a signatory to the DTSG Good Practice Principles. Brand safety is something that we’ve always taken very seriously at Ve, and this seal symbolises our continued commitment to protecting the brand reputation of our clients online by stringently vetting and continuously monitoring our delivery.”

Simon Redlich, Chief Executive at ABC, said: “We are delighted to have verified Ve to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. ABC’s verification service gives our industry confidence about compliance with JICWEBS industry-agreed standards and raises the bar in the important area of brand safety, a key milestone in the evolution of digital display advertising.”

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The Joint Industry Currencies (JICs) are owned by the industry - advertisers, agencies and media owners – to provide transparent and objective audience measurement for each medium. These data are produced and sold at cost providing both industry accountability and a robust trading currency for each medium.


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