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17/05/2019
Top 5 benefits of a brand safety audit
Clare Langstaff, Audit Manager, ABC
We were delighted to join Leena Vara-Patel, Operations & Ad Tech Director at media agency agenda21, on stage at The 614 Group’s Brand Safety Summit on ...
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14/02/2019When The Economist approached us to request reporting updates that would better reflect their multiplatform business model, we worked together with them and the industry to deliver a solution.
Read our joint case study to find out how ...
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02.01.2019
There has been much debate in our industry about what constitutes a viewable impression...
In this piece published in The Drum, Stephen Chester, Director of Media at ISBA, explores how far we’ve come in agreeing how viewability should ...
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A year after receiving their first JICWEBS Seal, media agency agenda21 shares the benefits they’ve recorded as a result of becoming verified by ABC to industry standards. Read our new joint case study to find out ...
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19/09/2018
Simon Redlich, Chief Executive, ABC
Standing on the shore of Lake Windermere I’d come to the conclusion this was a really silly idea. But it was too late for that. The early morning conversations had quietened down as the 100 or so ...
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01/08/2018
Andy Flint, Head of Business Development, ABC
In 2006, when we collaborated with the IAB US to create the IAB/ABC International Spiders and Bots List, we at ABC saw that invalid traffic was inflating online figures by as much as 60%. ...
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27/06/2018
Steve Goodman, Managing Director of print trading, Group M UK
The goal is now wide open for newsbrands to regain lost market share
Advertisers can feel confident about investing in news brands because they have trusted and ...
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19/03/2018
Jan Pitt, Commercial Director, ABC5 things you didn't know about our Standards updates
Over the last ten months we’ve conducted a root and branch review of our standards for consumer magazines and regional publications. This has ...
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15/03/2018
Derek Morris, Chairman, ABCIn his latest blog published by the IPA, our Chairman Derek Morris is raising a toast to transparency - and explains why you should too!
Read the full story ...
"ABC provides us with a consistent measure of our circulation and digital reach that is credible to our advertisers. It's got the respect of everyone in the industry and is really important for us as a business."
"The ABC/IAB Robots and Spiders list is a critical resource, providing a central repository where search engines and others committed to transparency have declared themselves."
