Hear from the industry:
Andy Flint, Head of Business Development, ABC
In 2006, when we collaborated with the IAB US to create the IAB/ABC International Spiders and Bots List, we at ABC saw that invalid traffic was inflating online figures by as much as 60%. ...
Steve Goodman, Managing Director of print trading, Group M UK
The goal is now wide open for newsbrands to regain lost market share
Advertisers can feel confident about investing in news brands because they have trusted and ...
Jan Pitt, Commercial Director, ABC
5 things you didn't know about our Standards updates
Over the last ten months we’ve conducted a root and branch review of our standards for consumer magazines and regional publications. This has ...
Derek Morris, Chairman, ABC
In his latest blog published by the IPA, our Chairman Derek Morris is raising a toast to transparency - and explains why you should too!
Read the full story ...