Industry Voices

  • 18/09/2019 

    DMEXCO 2019 – The scent of Cologne

    So last week it was off we go again, on the merry-go-round that sees much of the online media industry up sticks and take up a temporary home in Cologne, Germany.

    DMEXCO is one big, slightly manic ...

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    07/8/2019

    Online ad fraud is the deliberate practice of attempting to serve ads that have no potential to be viewed by a human user (WARC, December 2018). Worryingly, cybersecurity company, CHEQ, has predicted companies are set to lose out on ...

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    17/07/2019

    In his new opinion piece for Mediatel, our Chief Executive Simon Redlich explains how, if we make use of all that JICs have to offer, perhaps the digital ‘JIC gap’ isn’t as big as it might ...

  • 17/05/2019

    Top 5 benefits of a brand safety audit

    Clare Langstaff, Audit Manager, ABC

    We were delighted to join Leena Vara-Patel, Operations & Ad Tech Director at media agency agenda21, on stage at The 614 Group’s Brand Safety Summit on ...


  • 14/02/2019

    When The Economist approached us to request reporting updates that would better reflect their multiplatform business model, we worked together with them and the industry to deliver a solution.

    Read our joint case study to find out how ...

  • 02.01.2019

    There has been much debate in our industry about what constitutes a viewable impression...

    In this piece published in The Drum, Stephen Chester, Director of Media at ISBA, explores how far we’ve come in agreeing how viewability should ...

  • A year after receiving their first JICWEBS Seal, media agency agenda21 shares the benefits they’ve recorded as a result of becoming verified by ABC to industry standards. Read our new joint case study to find out ...

  • 19/09/2018

    Simon Redlich, Chief Executive, ABC

    Standing on the shore of Lake Windermere I’d come to the conclusion this was a really silly idea. But it was too late for that. The early morning conversations had quietened down as the 100 or so ...

  • 01/08/2018

    Andy Flint, Head of Business Development, ABC

    In 2006, when we collaborated with the IAB US to create the IAB/ABC International Spiders and Bots List, we at ABC saw that invalid traffic was inflating online figures by as much as 60%. ...

  • 27/06/2018

    Steve Goodman, Managing Director of print trading, Group M UK

    The goal is now wide open for newsbrands to regain lost market share

    Advertisers can feel confident about investing in news brands because they have trusted and ...

  • 19/03/2018
    Jan Pitt, Commercial Director, ABC

    5 things you didn't know about our Standards updates

    Over the last ten months we’ve conducted a root and branch review of our standards for consumer magazines and regional publications. This has ...

  • 15/03/2018
    Derek Morris, Chairman, ABC

    In his latest blog published by the IPA, our Chairman Derek Morris is raising a toast to transparency - and explains why you should too!

    Read the full story ...

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