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Case study: agenda21

A year after receiving their first JICWEBS Seal, media agency agenda21 shares the benefits they’ve recorded as a result of becoming verified by ABC to industry standards. Read our new joint case study to find out ...
Collaboration – more than the sum of the parts

19/09/2018

Simon Redlich, Chief Executive, ABC

Standing on the shore of Lake Windermere I’d come to the conclusion this was a really silly idea. But it was too late for that. The early morning conversations had quietened down as the 100 or so ...
A call to arms against ad fraud

01/08/2018

Andy Flint, Head of Business Development, ABC

In 2006, when we collaborated with the IAB US to create the IAB/ABC International Spiders and Bots List, we at ABC saw that invalid traffic was inflating online figures by as much as 60%. ...
The goal is now wide open for newsbrands

27/06/2018

Steve Goodman, Managing Director of print trading, Group M UK

The goal is now wide open for newsbrands to regain lost market share

Advertisers can feel confident about investing in news brands because they have trusted and ...
Time for change

19/03/2018
Jan Pitt, Commercial Director, ABC

5 things you didn't know about our Standards updates

Over the last ten months we’ve conducted a root and branch review of our standards for consumer magazines and regional publications. This has ...
Let's all raise a glass to transparency

15/03/2018
Derek Morris, Chairman, ABC

In his latest blog published by the IPA, our Chairman Derek Morris is raising a toast to transparency - and explains why you should too!

Read the full story ...

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“ABC has worked closely with the industry to simplify its reporting whilst retaining the robust, gold standard that we associate with their stamp of trust.”

Adam Crow,
Head of Publishing,
MediaCom

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"Independently audited figures from ABC remain key to our business. As a joint industry currency they allow anyone who wishes to compare figures across different titles or publishers to do so on a like-for-like basis, and to be reassured that the figures are based on fact."
Albert Read, MD,
Conde Nast

"ABC provides us with a consistent measure of our circulation and digital reach that is credible to our advertisers. It's got the respect of everyone in the industry and is really important for us as a business."
Jamie Credland,
SVP Marketing and Strategy,
The Economist Group

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"Working with ABC in the past, we had confidence they would be a trusted partner to turn to for guidance, expertise and support."

Leena Vara-Patel,
Operations & Ad Tech Director, agenda21

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“ABC’s training session was incredibly useful... some of our attendees who’d been trained in digital ad trading were amazed this level of trusted detail exists for ABC-verified media brands.”

Craig Smith,
Trading Director, Print & Digital Display,
Mindshare

"The ABC/IAB Robots and Spiders list is a critical resource, providing a central repository where search engines and others committed to transparency have declared themselves."
Larry Goldstein, Vice President,
Research Audit Services, comScore

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"At Exponential we understand the need to be open and transparent with our business practices, which is why we follow the EDAA best practice criteria for online behavioural advertising. ABC were very helpful and supportive throughout the certification process."
Tim Sleath,
VP Product Management,
Exponential

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The Joint Industry Currencies (JICs) are owned by the industry - advertisers, agencies and media owners – to provide transparent and objective audience measurement for each medium. These data are produced and sold at cost providing both industry accountability and a robust trading currency for each medium.