Industry Voices

  • 17/05/2019

    Top 5 benefits of a brand safety audit

    Clare Langstaff, Audit Manager, ABC

    We were delighted to join Leena Vara-Patel, Operations & Ad Tech Director at media agency agenda21, on stage at The 614 Group’s Brand Safety Summit on ...


  • 14/02/2019

    When The Economist approached us to request reporting updates that would better reflect their multiplatform business model, we worked together with them and the industry to deliver a solution.

    Read our joint case study to find out how ...

  • 02.01.2019

    There has been much debate in our industry about what constitutes a viewable impression...

    In this piece published in The Drum, Stephen Chester, Director of Media at ISBA, explores how far we’ve come in agreeing how viewability should ...

  • A year after receiving their first JICWEBS Seal, media agency agenda21 shares the benefits they’ve recorded as a result of becoming verified by ABC to industry standards. Read our new joint case study to find out ...

  • 19/09/2018

    Simon Redlich, Chief Executive, ABC

    Standing on the shore of Lake Windermere I’d come to the conclusion this was a really silly idea. But it was too late for that. The early morning conversations had quietened down as the 100 or so ...

  • 01/08/2018

    Andy Flint, Head of Business Development, ABC

    In 2006, when we collaborated with the IAB US to create the IAB/ABC International Spiders and Bots List, we at ABC saw that invalid traffic was inflating online figures by as much as 60%. ...

  • 27/06/2018

    Steve Goodman, Managing Director of print trading, Group M UK

    The goal is now wide open for newsbrands to regain lost market share

    Advertisers can feel confident about investing in news brands because they have trusted and ...

  • 19/03/2018
    Jan Pitt, Commercial Director, ABC

    5 things you didn't know about our Standards updates

    Over the last ten months we’ve conducted a root and branch review of our standards for consumer magazines and regional publications. This has ...

  • 15/03/2018
    Derek Morris, Chairman, ABC

    In his latest blog published by the IPA, our Chairman Derek Morris is raising a toast to transparency - and explains why you should too!

    Read the full story ...

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