Hear from the industry:
-
19/09/2018
Simon Redlich, Chief Executive, ABC
Standing on the shore of Lake Windermere I’d come to the conclusion this was a really silly idea. But it was too late for that. The early morning conversations had quietened down as the 100 or so ...
-
01/08/2018
Andy Flint, Head of Business Development, ABC
In 2006, when we collaborated with the IAB US to create the IAB/ABC International Spiders and Bots List, we at ABC saw that invalid traffic was inflating online figures by as much as 60%. ...
-
27/06/2018
Steve Goodman, Managing Director of print trading, Group M UK
The goal is now wide open for newsbrands to regain lost market share
Advertisers can feel confident about investing in news brands because they have trusted and ...
-
19/03/2018
Jan Pitt, Commercial Director, ABC5 things you didn't know about our Standards updates
Over the last ten months we’ve conducted a root and branch review of our standards for consumer magazines and regional publications. This has ...
-
15/03/2018
Derek Morris, Chairman, ABCIn his latest blog published by the IPA, our Chairman Derek Morris is raising a toast to transparency - and explains why you should too!
Read the full story ...
"ABC provides us with a consistent measure of our circulation and digital reach that is credible to our advertisers. It's got the respect of everyone in the industry and is really important for us as a business."
"The ABC/IAB Robots and Spiders list is a critical resource, providing a central repository where search engines and others committed to transparency have declared themselves."
