Ad fraud is a very present reality – so what can be done? In her new Mediatel News comment piece, our Commercial Director Jan Pitt explores how, by implementing the hygiene measures of our industry-agreed standards, companies within ...
In his recent opinion piece in Mediatel News, our CEO Simon Redlich explores how industry approaches to brand safety have been brought into focus by the tumultuous events of 2020, and how the switch to a global perspective will help ...
In his latest opinion piece for Mediatel News, our CEO Simon Redlich looks at the impressive ways publishers have responded to the COVID-19 restrictions and how we’re working with them to ensure industry standard data remains available ...
Teads, the global media platform, chose to work with us to become validated against industry-agreed standards for anti-fraud and brand safety. Our new joint case study sheds light on the many benefits our audit process has brought ...
This time it’s personal(ised)
Audit Manager Olly Woodstock takes a look at what the industry is doing to enhance user choice around how their data is used for targeted digital advertising.
The holidays are coming. An evergreen ...
DMEXCO 2019 – The scent of Cologne
So last week it was off we go again, on the merry-go-round that sees much of the online media industry up sticks and take up a temporary home in Cologne, Germany.
DMEXCO is one big, slightly manic ...
Online ad fraud is the deliberate practice of attempting to serve ads that have no potential to be viewed by a human user (WARC, December 2018). Worryingly, cybersecurity company, CHEQ, has predicted companies are set to lose out on ...
DIARY Directory catches up with our Chief Executive Simon Redlich as part of their Industry Interviews series. Here he answers questions about ABC’s role in evaluating audience engagement, the most popular magazine genres and why ...
In his new opinion piece for Mediatel, our Chief Executive Simon Redlich explains how, if we make use of all that JICs have to offer, perhaps the digital ‘JIC gap’ isn’t as big as it might ...
Top 5 benefits of a brand safety audit
Clare Langstaff, Audit Manager, ABC
We were delighted to join Leena Vara-Patel, Operations & Ad Tech Director at media agency agenda21, on stage at The 614 Group’s Brand Safety Summit on ...
When The Economist approached us to request reporting updates that would better reflect their multiplatform business model, we worked together with them and the industry to deliver a solution.
Read our joint case study to find out how ...
There has been much debate in our industry about what constitutes a viewable impression...
In this piece published in The Drum, Stephen Chester, Director of Media at ISBA, explores how far we’ve come in agreeing how viewability should ...
A year after receiving their first JICWEBS Seal, media agency agenda21 shares the benefits they’ve recorded as a result of becoming verified by ABC to industry standards. Read our new joint case study to find out ...
Simon Redlich, Chief Executive, ABC
Standing on the shore of Lake Windermere I’d come to the conclusion this was a really silly idea. But it was too late for that. The early morning conversations had quietened down as the 100 or so ...
Andy Flint, Head of Business Development, ABC
In 2006, when we collaborated with the IAB US to create the IAB/ABC International Spiders and Bots List, we at ABC saw that invalid traffic was inflating online figures by as much as 60%. ...
Steve Goodman, Managing Director of print trading, Group M UK
The goal is now wide open for newsbrands to regain lost market share
Advertisers can feel confident about investing in news brands because they have trusted and ...
Jan Pitt, Commercial Director, ABC
5 things you didn't know about our Standards updates
Over the last ten months we’ve conducted a root and branch review of our standards for consumer magazines and regional publications. This has ...
Derek Morris, Chairman, ABC
In his latest blog published by the IPA, our Chairman Derek Morris is raising a toast to transparency - and explains why you should too!
Read the full story ...