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Industry Voices

Hear from the industry:

  • A call to arms against ad fraud

    01/08/2018

    Andy Flint, Head of Business Development, ABC

    In 2006, when we collaborated with the IAB US to create the IAB/ABC International Spiders and Bots List, we at ABC saw that invalid traffic was inflating online figures by as much as 60%. ...

    A call to arms against ad fraud
  • The goal is now wide open for newsbrands

    27/06/2018

    Steve Goodman, Managing Director of print trading, Group M UK

    The goal is now wide open for newsbrands to regain lost market share

    Advertisers can feel confident about investing in news brands because they have trusted and ...

    The goal is now wide open for newsbrands
  • Time for change

    19/03/2018
    Jan Pitt, Commercial Director, ABC

    5 things you didn't know about our Standards updates

    Over the last ten months we’ve conducted a root and branch review of our standards for consumer magazines and regional publications. This has ...

    Time for change
  • Let's all raise a glass to transparency

    15/03/2018
    Derek Morris, Chairman, ABC

    In his latest blog published by the IPA, our Chairman Derek Morris is raising a toast to transparency - and explains why you should too!

    Read the full story ...

    Let's all raise a glass to transparency

"ABC provides us with a consistent measure of our circulation and digital reach that is credible to our advertisers. It's got the respect of everyone in the industry and is really important for us as a business."
Jamie Credland,
SVP Marketing and Strategy,
The Economist Group
comScore white"The ABC/IAB Robots and Spiders list is a critical resource, providing a central repository where search engines and others committed to transparency have declared themselves."
Larry Goldstein, Vice President,
Research Audit Services, comScore

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“ABC’s training session was incredibly useful... some of our attendees who’d been trained in digital ad trading were amazed this level of trusted detail exists for ABC-verified media brands.”

Craig Smith,
Trading Director, Print & Digital Display,
Mindshare 

"Every figure on an ABC certificate is backed up by evidence – ensuring the ABC supplies the granular qualified data that simply doesn’t exist anywhere else."
Steve Goodman,
MD Print Trading, GroupM UK

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“ABC was the first Joint Industry Currency and continues to provide robust, transparent and comparable data in an increasingly complex and data driven world.”

Lynne Robinson,
Research Director,
IPA

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"Independently audited figures from ABC remain key to our business. As a joint industry currency they allow anyone who wishes to compare figures across different titles or publishers to do so on a like-for-like basis, and to be reassured that the figures are based on fact."
Albert Read, MD,
Conde Nast

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"At Exponential we understand the need to be open and transparent with our business practices, which is why we follow the EDAA best practice criteria for online behavioural advertising. ABC were very helpful and supportive throughout the certification process."
Tim Sleath,
VP Product Management,
Exponential

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The Joint Industry Currencies (JICs) are owned by the industry - advertisers, agencies and media owners – to provide transparent and objective audience measurement for each medium. These data are produced and sold at cost providing both industry accountability and a robust trading currency for each medium.

   

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