Our press office helps journalists access the data in our ABC reports, deal with requests for interviews and answer other queries.
For any press queries, you can contact our press office which is run by our PR agency, Native:
- Richard Edwards, Sophie Kennedy or Rachel Hesslegrave
Access to ABC report data
We provide free access to ABC reports for accredited journalists who wish to use our data for news stories, features, comment and other editorial.
In order to read the reports, journalists need to first register their details here
Once we have verified your details you will be given access - normally within a few minutes of registering.
Using ABC data
Our press team is happy to support you in getting historical or comparative data using our interactive tables. In some instances we can also offer training to editorial teams so they can make the most out of the data we offer.
ABC report schedule
National newsbrand reports, Multi-platform reports for national newspapers and ABC bulk reports - issued monthly
Consumer, regional and Irish media data - issued twice a year in February and August
B2B Magazines and online data - issued throughout the year
Requests for interviews
We're happy to provide spokespeople for interviews.
As an independent industry body, we don't however, comment on market trends or changes in circulation for an individual publication or groups of publications.
Who is ABC?
ABC delivers a stamp of trust for the media industry. We are owned and developed jointly by media owners, advertisers and agencies to set industry-agreed standards for media brand measurement across print, digital and events.
ABC is also a trusted verification provider. We audit media brand measurement data and the adoption of good practice and processes to industry-agreed standards.
Established in 1931, ABC was the first UK Joint Industry Currency (JIC) and is a founder member of the International Federation of ABCs.
When and why was ABC founded?
ABC was founded in 1931 as a response to advertisers' requests for an independent source of circulation data.
Do all publications audit with ABC?
Publications are not required to audit with ABC but many national and regional newspapers and B2B and consumer magazines do so. ABC publishes data on individual publications or websites. We cannot add figures together to give a market or sector total because not all publications or web properties audit. ABC data can therefore never be entirely representative of a market sector.
Who decides the rules?
ABC is governed by a Board of permanent and nominated representatives from media owners, media buyers, advertisers and industry trade bodies. The rules governing what we measure and report are called Reporting Standards. Changes to these rules are discussed and agreed, usually through consensus, by the media buyers and media owners in our Reporting Standards Groups, in line with the needs of the industry. Our role is to facilitate and implement the results of these discussions; it is not to make the rules or take decisions about what is or is not allowed.
How does ABC data differ to NRS/AMP data?
These operate as complementary data sets. We use a census (counting) based approach. For example, the number of copies of a publication sold or distributed, or the number of unique browsers for a website. Every figure on an ABC Certificate or Interactive Report has supporting evidence behind it, as verified by our audit teams.
NRS/AMP is focused on estimated audience behaviour. It provides an estimate of a publication's readership by conducting face to face surveys with sample groups and combining the results with a digital panel that passively measures behaviour.
How is ABC funded?
ABC is funded by its members who pay a one-off membership fee followed by individual audit fees. The costs of being in membership are not prohibitive and start from around £1,500 depending on the type of publication.
What are JICs?
The Joint Industry Currencies (JICs) are owned and developed jointly – by advertisers, agencies and media owners – to provide transparent and impartial audience data for each medium. The UK JICs are: ABC, BARB, JICMAIL, JICPOPS, JICREG, JICWEBS, PAMCo, RAJAR, and ROUTE.