Marina Haydn, EVP & Managing Director, Global Circulation at The Economist, on working with ABC
Get to know your Board - Belinda Beeftink, IPA
Get to know Belinda Beeftink, Research Director at the IPA and ABC Board Member
Introducing Interactive Reports
Watch our new interactive report video to learn how to sort and export our data.
Get to know your Board - Glyn Williams, PHD
Get to know Glyn Williams, Joint Head of Publishing at PHD Media and ABC Board Member.
Get to know your Board - Phil Smith, ISBA
Get to know Phil Smith, Director General of ISBA and ABC Board Member.
ABC Viewability Certification Explained
Understanding the importance of viewability and what ABC Certification involves.
Walk-through our new certificate
A video helping to navigate our new print media certificates.
Why is ABC valuable
We think what we do is important...but we would say that! That's why we asked some experts from across the industry to share their thoughts...
ABC delivers a stamp of trust for the media industry. We set industry-agreed standards for media brand measurement across print, digital and events. We also verify data, processes and good practice to industry-agreed standards.
How to submit data to ABC (Regional Publications)
Walkthrough the steps needed to submit your circulation data to ABC.
"ABC data is about accountability, transparency and trust. It’s gold standard data." Belinda Beeftink, Research Director, IPA
"Our audit went fast and smoothly. Thanks to clear recommendations." Alexis Roy, Advertising Product Manager, Gameloft
"ABC data helps to underpin our media trading decisions." Greg Pipe, Print Ops Manager, All Response Media
"Overall the ABC audit provides an excellent service and every auditor I have worked with over the last 15 years has been very professional and there to make things run as smoothly as possible." Martin Hoskins, Head of Newstrade Marketing, Immediate Media
"By appointing ABC - an independent third-party auditor - to audit our Gold Standard certification process, we are not only providing assurance of its thoroughness, we are also able to ensure that we put in place internal measures to maintain this level of rigour as the Gold Standard grows and evolves." Tim Elkington, Chief Digital Officer, IAB UK
"ABC allows a simple and effective demonstration, to agencies and clients, of our ability to sell magazines." Albert Read, MD, Conde Nast
"Having easy access to independently verified ABC data is vital. It allows us to negotiate and make media buying decisions based on information we can trust." Charlie Vincent, Press Associate Director, m/Six
“We’ve always found ABC’s auditing services to be highly professional, with support and clarification available from the team whenever needed. The audit also gives us insights into our internal processes and training, enabling us to further enhance these areas, which has proved invaluable.”
Martin Lydon, Insight Manager, Financial Times
“The knowledge, help and patience provided by ABC staff throughout our anti-fraud and DTSG audits was excellent. They were always quick to respond to queries and were a pleasure to work with.”
Kiesse Lamour, Managing Partner, Digital Best Practice and Brand Safety, Omnicom Media Group UK