Marina Haydn, EVP & Managing Director, Global Circulation at The Economist, on working with ABC
Get to know your Board - Belinda Beeftink, IPA
Get to know Belinda Beeftink, Research Director at the IPA and ABC Board Member
Introducing Interactive Reports
Watch our new interactive report video to learn how to sort and export our data.
Get to know your Board - Glyn Williams, PHD
Get to know Glyn Williams, Joint Head of Publishing at PHD Media and ABC Board Member.
Get to know your Board - Phil Smith, ISBA
Get to know Phil Smith, Director General of ISBA and ABC Board Member.
ABC Viewability Certification Explained
Understanding the importance of viewability and what ABC Certification involves.
Walk-through our new certificate
A video helping to navigate our new print media certificates.
Why is ABC valuable
We think what we do is important...but we would say that! That's why we asked some experts from across the industry to share their thoughts...
ABC delivers a stamp of trust for the media industry. We set industry-agreed standards for media brand measurement across print, digital and events. We also verify data, processes and good practice to industry-agreed standards.
How to submit data to ABC (Regional Publications)
Walkthrough the steps needed to submit your circulation data to ABC.
"ABC provides us with a consistent measure of our circulation and digital reach that is credible to our advertisers. It's got the respect of everyone in the industry and is really important for us as a business." Jamie Credland, SVP Marketing and Strategy, The Economist Group
"Independently audited figures from ABC remain key to our business. As a joint industry currency they allow anyone who wishes to compare figures across different titles or publishers to do so on a like-for-like basis, and to be reassured that the figures are based on fact." Albert Read, MD, Conde Nast
“ABC’s training session was incredibly useful... some of our attendees who’d been trained in digital ad trading were amazed this level of trusted detail exists for ABC-verified media brands.”
Craig Smith, Trading Director, Print & Digital Display, Mindshare
"At Exponential we understand the need to be open and transparent with our business practices, which is why we follow the EDAA best practice criteria for online behavioural advertising. ABC were very helpful and supportive throughout the certification process." Tim Sleath, VP Product Management, Exponential
"Working with ABC in the past, we had confidence they would be a trusted partner to turn to for guidance, expertise and support."
Leena Vara-Patel, Operations & Ad Tech Director, agenda21
"The ABC/IAB Robots and Spiders list is a critical resource, providing a central repository where search engines and others committed to transparency have declared themselves." Larry Goldstein, Vice President, Research Audit Services, comScore
“ABC has worked closely with the industry to simplify its reporting whilst retaining the robust, gold standard that we associate with their stamp of trust.”