IAB Europe launches new certification scheme to drive accountability in retail media measurement
We’re delighted to confirm that ABC has been selected by IAB Europe as an independent auditor for its Retail Media Certification Programme. IAB Europe announced the programme’s beta test phase launch this morning.
The International Federation of Audit Bureaux of Certification (IFABC) has announced the election of its President and Secretary at the 31st IFABC General Assembly held in Bucharest, Romania in October 2024.
Martin Lindley, Audit Manager at ABC with expertise in fraud, brand safety, and TV measurement, shares essential strategies for minimising the impact of ad fraud on your business.
If you’re questioning how much resource to put into ad fraud protection, whether it’s spending money on tech or joining an industry certification programme, just consider the following stats…
MVP Series: Interview with the Telegraph Media Group’s Carly Radford
(3 minute read)
Following this year's Brand Safety Summit in London, where industry leaders demanded that certified companies be upheld and recognised, we're excited to introduce our new MVP series.
We’re delighted to say we’ve completed our annual comprehensive audit for IAB UK, bringing independent assurance that the certification process behind its Gold Standard is robust and transparent. Read more on the IAB UK website.
We’re delighted to welcome two new members to our board: James Chandler, Chief Marketing Officer at IAB UK, and Paul Sinker, Director of Communications at the NMA.
