Consumer media continues to deliver rich advertising opportunities, backed up by industry data.

Our 2023 Consumer Media Report is now live. As well as providing the robust, audited data that buyers and planners rely on to trade, we’ve introduced a number of new elements celebrating the publishing sector.

PPA CEO, Sajeeda Merali shares highlights from the publishing sector and why she is so excited about the year ahead.

When I walk into a room of PPA members, the current vibe is one of both optimism and confidence. It’s a really exciting time to be working with publishers as they carve out their future strategies. 

The vast majority of buyers and planners agree they’re wary of self-reported data, according to our January 2024 Media Buyer Research.

Our Chief Executive Simon Redlich was recently invited by AAM to share his reflections on the past year and predictions for 2024, alongside other ad industry association leaders.

Topics discussed include 2024’s biggest business challenges, what we should look forward to, and what AI’s impact might be. 

We’re delighted to launch our brand new website, highlighting the wide range of data and assurance services available from today’s contemporary ABC.

We’re excited to share we’ve been appointed by TAM (TV Audience Measurement) Ireland to conduct an audit of commercials on Broadcaster Video On Demand (BVOD) to confirm the AV Play Completion Rate.