As reported in The Media Leader today, the latest research from Thinkbox reveals that print delivers the highest ROI for advertisers, both in the long term (£6.36 per £1 invested) and short term (£2.74 per £1 invested) compared to all other media channels.

TAG’s annual certification announcement reveals more companies than ever have become independently validated for brand safety, ad fraud and malware.

The IFABC (International Federation of Audit Bureaux of Certification) has launched a new website, shining a spotlight on its member organisations across the globe and providing a resource for marketers. 

Consumer media continues to deliver rich advertising opportunities, backed up by industry data.

Our 2023 Consumer Media Report is now live. As well as providing the robust, audited data that buyers and planners rely on to trade, we’ve introduced a number of new elements celebrating the publishing sector.

PPA CEO, Sajeeda Merali shares highlights from the publishing sector and why she is so excited about the year ahead.

When I walk into a room of PPA members, the current vibe is one of both optimism and confidence. It’s a really exciting time to be working with publishers as they carve out their future strategies. 

The vast majority of buyers and planners agree they’re wary of self-reported data, according to our January 2024 Media Buyer Research.