The great and good from the media, marketing and technology world came together at the recent Brand Safety Summit in London and, as always, there were some juicy topics on the agenda. However, one clear call to action emerged, particularly after one of the speakers cited a statistic from the ‘2024 Edelman Trust Barometer Global Report’; 61% of people believe business leaders are trying to mislead. 

We caught up with David Barron, Director of Operations at the EDAA, to find out what makes the new Advanced Advertising Transparency Programme (AATP) so important for companies looking to align with EU legislation, how it differs from the existing EDAA Programme, and which companies can benefit from getting on board.

As reported in The Media Leader today, the latest research from Thinkbox reveals that print delivers the highest ROI for advertisers, both in the long term (£6.36 per £1 invested) and short term (£2.74 per £1 invested) compared to all other media channels.

TAG’s annual certification announcement reveals more companies than ever have become independently validated for brand safety, ad fraud and malware.

The IFABC (International Federation of Audit Bureaux of Certification) has launched a new website, shining a spotlight on its member organisations across the globe and providing a resource for marketers. 

Consumer media continues to deliver rich advertising opportunities, backed up by industry data.

Our 2023 Consumer Media Report is now live. As well as providing the robust, audited data that buyers and planners rely on to trade, we’ve introduced a number of new elements celebrating the publishing sector.