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02.Jan.2024

What’s next for the industry in 2024? Simon talks to AAM…

Our Chief Executive Simon Redlich was recently invited by AAM to share his reflections on the past year and predictions for 2024, alongside other ad industry association leaders.

Topics discussed include 2024’s biggest business challenges, what we should look forward to, and what AI’s impact might be. 

Read more …

05.Dec.2023

New ABC website showcases extensive data and assurance services

We’re delighted to launch our brand new website, highlighting the wide range of data and assurance services available from today’s contemporary ABC.

Read more …

16.Nov.2023

TAM Ireland appoints ABC to conduct an audit of commercials on Broadcaster Video On Demand (BVOD)

We’re excited to share we’ve been appointed by TAM (TV Audience Measurement) Ireland to conduct an audit of commercials on Broadcaster Video On Demand (BVOD) to confirm the AV Play Completion Rate.

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06.Jul.2023

Nasmedia becomes first South Korean company to be awarded TAG brand safety seal, validated by ABC audit

Nasmedia has been awarded the TAG Brand Safety Certified Seal by the Trustworthy Accountability Group (TAG) as a first for Korean companies after demonstrating its compliance with brand safety standards, as validated through an independent audit by ABC.

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06.Jul.2023

ABC audit enhances credibility within social media and influencer marketing

We’re pleased to announce we’ve completed a methodology audit for Q83, an Australian based tech company delivering transparent reporting for the social media and influencer marketing industry.

Read more …

14.Jun.2023

New IPA white paper emphasises the value of JIC data

Today the IPA has released ‘Signals in the Noise’, a white paper authored by Justin Sampson, Chief Executive of Barb, and Tony Regan, Managing Partner, Work Research.

Read more …

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