10/06/2021
We’re excited to be working with CFlight – the recently launched joint broadcaster project focused on delivering a new TV ad measurement tool.
28/10/2020
Ad fraud is a very present reality – so what can be done? In her new Mediatel News comment piece, our Commercial Director Jan Pitt explores how, by implementing the hygiene measures of our industry-agreed standards, companies within the digital ecosystem can minimise the chances of becoming a victim of online ad fraud.
12/02/2021
Media buyers have started poring over the long-awaited semi-annual circulation figures for consumer magazines, which most key publishers skipped last August due to the unprecedented impact of the coronavirus pandemic. Read on...
05/02/2021
Recognised as a powerful initiative, the Gold Standard has evolved to keep pace with a fast-changing industry and continues to adapt to help drive a healthy sustainable digital ad ecosystem.
16/11/2020
In this article, Newsworks shares insights from both RAMetrics and the IPA Databank study about using news brand platforms in ad campaigns. They report, for example, that using both print and digital news brands in a campaign mix have been shown to deliver almost three times as many business effects compared to campaigns using just one platform.
15/10/2020
We’re excited to announce that our Chief Executive Simon Redlich has been appointed as the new global President of the International Federation of Audit Bureaux of Certification (IFABC), an elected position he will hold for the next two years.
