Promote your ABC data by using a QR code that links directly to your latest ABC certificate.
QR codes have increasingly become more mainstream and recognisable. They allow people to quickly scan them using their phones and be directed to a website.
Alongside our traditional event audit, we now provide the same industry stamp of trust to online events.
Whether it be a conference, a webinar, an awards ceremony we can help.
The new Industry agreed standards are simple, quick and robust.
Today, 14th October 2021, we reach a landmark that any business would be proud of - a 90th birthday!
In 1931 the industry had an issue; Advertisers were being lied to in an attempt to gain more money from ad revenue. So ISBA set out with a simple objective, to find a reliable way to differentiate between media owners they could trust and those they couldn’t. This led to the creation of ABC.
ABC’s Director of Audit, Alice Milner, takes a look at how to keep up with our ever-evolving digital industry while maintaining structure and rigour in our services.
10/06/2021
We’re excited to be working with CFlight – the recently launched joint broadcaster project focused on delivering a new TV ad measurement tool.
28/10/2020
Ad fraud is a very present reality – so what can be done? In her new Mediatel News comment piece, our Commercial Director Jan Pitt explores how, by implementing the hygiene measures of our industry-agreed standards, companies within the digital ecosystem can minimise the chances of becoming a victim of online ad fraud.
