12/02/2021
Media buyers have started poring over the long-awaited semi-annual circulation figures for consumer magazines, which most key publishers skipped last August due to the unprecedented impact of the coronavirus pandemic. Read on...
05/02/2021
Recognised as a powerful initiative, the Gold Standard has evolved to keep pace with a fast-changing industry and continues to adapt to help drive a healthy sustainable digital ad ecosystem.
16/11/2020
In this article, Newsworks shares insights from both RAMetrics and the IPA Databank study about using news brand platforms in ad campaigns. They report, for example, that using both print and digital news brands in a campaign mix have been shown to deliver almost three times as many business effects compared to campaigns using just one platform.
15/10/2020
We’re excited to announce that our Chief Executive Simon Redlich has been appointed as the new global President of the International Federation of Audit Bureaux of Certification (IFABC), an elected position he will hold for the next two years.
09/10/2020
Media Smart and EDAA’s new online advertising education pack explains interest-based advertising, why it exists and how young people can best manage it.
09/10/2020 - CLIENT PRESS RELEASE
VDX.tv was awarded the TAG Brand Safety Certified Seal by the Trustworthy Accountability Group (TAG) after demonstrating its compliance with rigorous brand safety standards, as independently validated through an audit by ABC.
