MVP Series: Interview with the Telegraph Media Group’s Carly Radford 
(3 minute read)

Following this year's Brand Safety Summit in London, where industry leaders demanded that certified companies be upheld and recognised, we're excited to introduce our new MVP series.

We’re delighted to say we’ve completed our annual comprehensive audit for IAB UK, bringing independent assurance that the certification process behind its Gold Standard is robust and transparent. Read more on the IAB UK website.

We’re delighted to welcome two new members to our board: James Chandler, Chief Marketing Officer at IAB UK, and Paul Sinker, Director of Communications at the NMA.

The great and good from the media, marketing and technology world came together at the recent Brand Safety Summit in London and, as always, there were some juicy topics on the agenda. However, one clear call to action emerged, particularly after one of the speakers cited a statistic from the ‘2024 Edelman Trust Barometer Global Report’; 61% of people believe business leaders are trying to mislead. 

We caught up with David Barron, Director of Operations at the EDAA, to find out what makes the new Advanced Advertising Transparency Programme (AATP) so important for companies looking to align with EU legislation, how it differs from the existing EDAA Programme, and which companies can benefit from getting on board.

As reported in The Media Leader today, the latest research from Thinkbox reveals that print delivers the highest ROI for advertisers, both in the long term (£6.36 per £1 invested) and short term (£2.74 per £1 invested) compared to all other media channels.