All UK national newspaper publishers are now reporting their ABC circulation data privately, marking the completion of a transition that began when new reporting options were introduced for the sector in 2020.

Companies across the digital advertising ecosystem have been recognised in the latest release of TAG Seals for meeting industry standards in transparency, accountability and safer digital media. 

In this latest announcement, 70% of companies receiving Brand Safety Certified (BSC) seals selected ABC as their auditor, while ABC underpinned 53% of all audited TAG seals issued across the programmes, reinforcing our position as the industry’s leading TAG audit provider.

Each year, our Consumer Media Report provides an independent snapshot of how consumer magazines are reaching audiences across the UK. In a fast-moving media market, that trusted, comparable data remains essential for confident buying, selling and planning.

We were delighted to take part in IAB Europe’s recent agency breakfast briefing on Retail Media Certification, an open and refreshingly practical discussion focused on what agencies really need to plan and buy retail media with confidence. 

We sat down with Jason Wescott - Global Head of Commerce Solutions at WPP Media and Chair of IAB Europe’s Retail and Commerce Media Committee - to dig into the state of retail media today. 

Jason offers a candid view on where maturity is stalling, why standards matter, and what retailers, brands and agencies must do over the next 12 months to keep momentum on their side.