We were thrilled to work with Ipsos iris recently to verify three key areas of their methodology. Achieving independent assurance via a bespoke ABC audit has reinforced trust in their audience measurement data.

Today, we’ve announced significant updates to our reporting standards that reflect the current media landscape and better recognise the publishing industry’s digital transformation.

The new streamlined standards are the result of extensive consultations with buyers, publishers and their industry bodies.

Our Head of Business Development Andy Flint shares some key learnings from Interact - IAB Europe’s annual event for the European digital advertising and marketing industry.

We're delighted to be conducting the very first audits for retailers under the new IAB Europe Retail Media Certification Programme, which officially launched today.

We’re proud to have been named by Origin, ISBA’s UK cross-media measurement programme, as one of three auditing bodies to evaluate core elements of the methodology following an RFP process.

Laura Sharman, our Head of Communications & Client Services, introduces ABC’s tailored assurance audits and shares the value they bring to businesses in the media industry.