Following the merger of TAG and JICWEBS, we’re pleased to announce we’ve taken over management of the UK’s Viewability and AV (Audio Visual) Standards, having played an integral role in their development over many years.
ABC has independently validated 88 companies for TAG seals in first recertification process since JICWEBS merger.
TAG (Trustworthy Accountability Group) is a global industry initiative to fight criminal activity and protect brand safety in digital advertising, and TAG’s Brand Safety Certified (BSC), Certified Against Fraud (CAF), Certified Against Malware, and Certified Against Piracy Programs have been developed to address cross-industry supply chain challenges around those complicated issues.
02/06/2021
We’re proud to have been re-appointed by BARB to independently audit their census-level BVOD data.
As part of a rigorous tender process, BARB has reviewed all their contractors involved in delivering their ‘gold standard’ that underpins the UK television and advertising industry.
13/07/2020 - CLIENT PRESS RELEASE
Today, Inskin Media has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by industry-owned media auditor ABC. The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
08/07/20 - CLIENT PRESS RELEASE
Today, Venatus has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by industry-owned media auditor ABC. The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
30/06/2020
We’re delighted to announce Apple News+ has become an ABC Certified Supplier, following our successful audit of their ‘All you can read sales’ data for Consumer Magazines.
Achieving Certified Supplier status means Apple News+ has completed our robust audit, confirming their systems are capable of providing data that’s compliant with ABC reporting standards.
