Today, 14th October 2021, we reach a landmark that any business would be proud of - a 90th birthday!
In 1931 the industry had an issue; Advertisers were being lied to in an attempt to gain more money from ad revenue. So ISBA set out with a simple objective, to find a reliable way to differentiate between media owners they could trust and those they couldn’t. This led to the creation of ABC.
ABC’s Director of Audit, Alice Milner, takes a look at how to keep up with our ever-evolving digital industry while maintaining structure and rigour in our services.
10/06/2021
We’re excited to be working with CFlight – the recently launched joint broadcaster project focused on delivering a new TV ad measurement tool.
28/10/2020
Ad fraud is a very present reality – so what can be done? In her new Mediatel News comment piece, our Commercial Director Jan Pitt explores how, by implementing the hygiene measures of our industry-agreed standards, companies within the digital ecosystem can minimise the chances of becoming a victim of online ad fraud.
12/02/2021
Media buyers have started poring over the long-awaited semi-annual circulation figures for consumer magazines, which most key publishers skipped last August due to the unprecedented impact of the coronavirus pandemic. Read on...
05/02/2021
Recognised as a powerful initiative, the Gold Standard has evolved to keep pace with a fast-changing industry and continues to adapt to help drive a healthy sustainable digital ad ecosystem.
