Delivering a Stamp of Trust for the Media Industry

ABC Announces New Chairman Designate

Derek Morris 104

24/10/2016

The board of ABC is today announcing the appointment of Derek Morris as its Chairman Designate.

Derek will take up the position of Chairman after the next ABC board meeting on 7 December 2016. He will replace Sally Cartwright OBE who has chaired the board since 2010 and reaches the end of her allotted term of office.

Derek’s role as Chairman will be alongside his role at Publicis Media where he leads business transformation with clients and agencies across the EMEA region.  In his career so far, he has worked in a range of strategy and client-facing roles in media planning and buying, within advertising agencies and for media owners.

Commenting on the appointment, Sally Cartwright said:

“Derek is ideally placed to ensure ABC continues to deliver the stamp of trust for media brand measurement in a rapidly changing media landscape. The combination of his knowledge and experience will be a great asset to the ABC board and management team going forward.”

Derek Morris said:

“Sally has done an excellent job of evolving ABC for the print and digital media industry as new challenges have emerged. As the Chairman Designate I would like to thank her for that work and look forward to ensuring ABC continues to provide independent media brand measurement standards that both media owners and advertisers trust.”

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The Joint Industry Currencies (JICs) are owned by the industry - advertisers, agencies and media owners – to provide transparent and objective audience measurement for each medium. These data are produced and sold at cost providing both industry accountability and a robust trading currency for each medium.

   

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