Delivering a Valued Stamp of Trust for the Media Industry

Yieldr renews its EDAA Trust Seal with ABC

Yieldr

17/09/2015 - CLIENT PRESS RELEASE

Today, Yieldr has renewed the EDAA Trust Seal from independent industry Certification Provider ABC, demonstrating their continued compliance with the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA).

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Earning the Trust Seal is the all important step in the process for businesses committed to the Programme administered by the EDAA. The EDAA Trust Seal demonstrates that an independent check has been successfully completed each year confirming that they comply with agreed best practice for dealing with behavioural data when delivering advertising online. Providing this assurance is vitally important to the confidence and trust of consumers and business partners alike.

 

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The Joint Industry Currencies (JICs) are owned by the industry - advertisers, agencies and media owners – to provide transparent and objective audience measurement for each medium. These data are produced and sold at cost providing both industry accountability and a robust trading currency for each medium.