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ABC verifies Teads to JICWEBS Brand Safety Principles

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29/08/2017 - CLIENT PRESS RELEASE

Today, Teads has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC.  The aim of the Good Practice Principles is to inject greater transparency into the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.

Teads, founded in 2011, is the inventor of outstream video advertising. The company has been recognised by ABC because of the company’s ongoing commitment to brand safety.

As a JICWEBS approved Verification Provider, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s Verification Service please go to: www.abc.org.uk/dtsg

Justin Taylor, UK MD at Teads, said: “At Teads, we have always been committed to providing brand-safe environments for advertising and this latest certification shows our dedication to clean advertising. By working with publishers that provide premium, quality content created and curated by skilled journalists, advertisers and brands can be confident their ads will appear in brand-safe environments.”

Simon Redlich, Chief Executive at ABC, said: “We are delighted to have verified Teads to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. ABC’s verification service gives our industry confidence about compliance with JICWEBS industry-agreed standards and raises the bar in the important area of brand safety, a key milestone in the evolution of digital display advertising.”

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The Joint Industry Currencies (JICs) are owned by the industry - advertisers, agencies and media owners – to provide transparent and objective audience measurement for each medium. These data are produced and sold at cost providing both industry accountability and a robust trading currency for each medium.

   

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