Delivering a Stamp of Trust for the Media Industry

Iotec verified by ABC to JICWEBS Anti Ad-Fraud and Brand Safety

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30/08/2017 - CLIENT PRESS RELEASE

iotec has achieved two JICWEBS Seals of Compliance, as verified by independent auditor ABC, demonstrating it has met industry agreed standards to reduce the risk of both ad misplacement (linked to the issue of brand safety) and exposure to ad fraud.

The JICWEBS Principles are industry-approved guidelines against which media buyers, publishers or intermediaries can be verified. The aim of the Principles, and ABC’s verification programme, is to promote confidence in the industry by demonstrating that companies like iotec are providing targeted protection against some of the key issues affecting the online advertising industry.

iotec’s platform provides transparent media buying, insights and expertise that enables brands to understand and make informed decisions in real-time. Their advanced machine intelligence caters for each individual user at scale, to deliver messages that sync with with the individual’s interests and, therefore, provide value in the moment that counts.

As JICs (Joint Industry Currencies) ABC and JICWEBS are supplying the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s Verification Services please go to: www.abc.org.uk/verification

Paul Wright, CEO of iotec comments: "We are in a changing world which demands greater emphasis on business ethics and transparency. As such, we are delighted to be recognised for our efforts to fight ad fraud and promote transparency within media buying. JICWEBS is a trusted industry name and we are committed to championing third party measurement to ensure that we continue to promote confidence and trust in a safer digital ecosystem."

Simon Redlich, Chief Executive at ABC, said, “Congratulations to iotec for achieving two JICWEBS Seals following verification by ABC. This recognises its compliance with the JICWEBS Principles for both anti fraud and brand safety. iotec is leading by example in demonstrating its commitment to a safer, more transparent digital ad trading environment.”

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The Joint Industry Currencies (JICs) are owned by the industry - advertisers, agencies and media owners – to provide transparent and objective audience measurement for each medium. These data are produced and sold at cost providing both industry accountability and a robust trading currency for each medium.

   

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