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ABC verifies SOVRN UK to JICWEBS Anti Ad-Fraud principles

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20/09/2017 - CLIENT PRESS RELEASE

Today Sovrn UK has received the JICWEBS Seal of Compliance, as verified by independent auditor ABC, demonstrating that it has met the JICWEBS Good Practice Principles for reducing the risk of exposure to ad fraud.

Sovrn is incredibly focused on safety, transparency and trust for their publishers and buyers, and led the way in weeding out substandard inventory back in 2014.

The JICWEBS Principles are industry-approved guidelines against which media buyers, publishers or intermediaries can be verified to confirm their processes minimise the risk of exposure to traffic fraud. The aim of the Principles, and ABC’s anti ad-fraud verification programme, is to promote confidence in the industry by demonstrating that companies like Sovrn UK are providing targeted protection against the risk of ad fraud.

Andy Evans, CMO at Sovrn comments:
"We are incredibly proud to be recognised as an industry leader in brand safety. We are constantly striving to ensure a brand safe environment for all of our partners and this certification is proof that our rigorous 25+ step process works."

Simon Redlich, Chief Executive at ABC, said, “Congratulations to Sovrn UK for achieving the JICWEBS Seal following verification by ABC. This recognises their compliance with the JICWEBS Anti Ad-fraud Principles. Ad fraud is a major concern facing the industry and organisations such as JICWEBS and ABC are working to deliver practical solutions that enhance transparency and promote good practice. Sovrn UK is leading by example in demonstrating their commitment to a safer, more transparent digital ad trading environment.”

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The Joint Industry Currencies (JICs) are owned by the industry - advertisers, agencies and media owners – to provide transparent and objective audience measurement for each medium. These data are produced and sold at cost providing both industry accountability and a robust trading currency for each medium.