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GroupM UK verified by ABC to JICWEBS Brand Safety Principles

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09/02/2018 - CLIENT PRESS RELEASE

GroupM UK Digital Programmatic Service has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to inject greater transparency into the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.

GroupM is the leading global media investment management company for WPP’s media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX. Responsible for UK billings of £8.1bn, approximately 43% of all UK media spend (RECMA), GroupM UK supports its agencies and clients across trading expertise, data, technology, and an array of specialty services including addressable TV, content, and sports.

As a JICWEBS approved Verification Provider, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s Verification Service please go to: www.abc.org.uk/verification/brand-safety

Bethan Crockett, Senior Director of Brand Safety and Digital Risk, GroupM EMEA, said, “We have always championed JICWEBS and our support of the DTSG Good Practice Principles. Verification, compliance and enforced standards are essential to ensuring our industry operates at the best level possible and to reassure advertisers of the provision of quality brand safe environments for digital campaigns. We can’t stress enough the importance of agreed standards and the recognition the entire industry should give them.”

Simon Redlich, Chief Executive at ABC, said: “We are delighted to have verified GroupM UK to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. ABC’s verification service gives our industry confidence about compliance with JICWEBS industry-agreed standards and raises the bar in the important area of brand safety, a key milestone in the evolution of digital display advertising.”

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The Joint Industry Currencies (JICs) are owned by the industry - advertisers, agencies and media owners – to provide transparent and objective audience measurement for each medium. These data are produced and sold at cost providing both industry accountability and a robust trading currency for each medium.