27/04/2018 – CLIENT PRESS RELEASE
Today Traffic2 LTD has received the JICWEBS Seal of Compliance, as verified by independent auditor ABC, demonstrating that it has met the JICWEBS Good Practice Principles for reducing the risk of exposure to ad fraud.
Traffic2 LTD has been operational for over 10 years providing economical, effective traffic delivery solutions to publishers and brands across the globe.
The JICWEBS Principles are industry-approved guidelines against which media buyers, publishers or intermediaries can be verified to confirm their processes minimise the risk of exposure to traffic fraud. The aim of the Principles, and ABC’s anti ad-fraud verification programme, is to promote confidence in the industry by demonstrating that companies like Traffic2 LTD are providing targeted protection against the risk of ad fraud.
Alex Jarvis, Managing Director of UK and European operations at Traffic2 LTD comments:
“With all the stigma attached with low-cost traffic it was imperative that we show and prove that we are doing all we can to stamp out any essence of ad fraud. It is greatly pleasing to be awarded the Anti Ad-fraud certificate and allows us to conduct business in confidence with our publisher clients, with whom we fight the same fight”
Simon Redlich, Chief Executive at ABC, said, “Congratulations to Traffic2 LTD for achieving the JICWEBS Seal following verification by ABC. This recognises their compliance with the JICWEBS Anti Ad-fraud Principles. Ad fraud is a major concern facing the industry and organisations such as JICWEBS and ABC are working to deliver practical solutions that enhance transparency and promote good practice. Traffic2 LTD is leading by example in demonstrating their commitment to a safer, more transparent digital ad trading environment.”
For more information on ABC’s Verification Service please go to: www.abc.org.uk/verification/online-ad-fraud