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Coull verified by ABC to JICWEBS Brand Safety Principles

Coull

10/05/2018 – CLIENT PRESS RELEASE

Today, Coull has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to inject greater transparency into the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.

Coull is an advertising technology company that offer a selection of unique video advertising formats that add value for advertisers and publishers, called The OverStream Suite. Coull are specialists in video advertising and their dedication and talented developer team has built and launched the Coull Platform that consists of the Coull SSP, Coull Exchange and distinct Coull advertising formats.

They have invested in, and improved, their proprietary technology to ensure anti-fraud and brand safety. Coull’s dedicated compliance team and partnerships with industry leading verification vendors ensures a very comprehensive compliance process.

As a JICWEBS approved Verification Provider, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s Verification Service please go to: www.abc.org.uk/verification/brand-safety

 

Dan Ginns, Managing Director at Coull, comments:
"At Coull, we recognise the importance of transparency in the digital ad industry, and this means in all aspects of the digital chain. We are truly invested in fighting ad fraud, which is why we’ve decided to go through the JICWEBS audit process, as official recognition of this. We’re proud to say we’ve now achieved their seal of approval, so when companies partner with us, they can partner in confidence."

Simon Redlich, Chief Executive at ABC, said: “We are delighted to have verified Coull to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. ABC’s verification service gives our industry confidence about compliance with JICWEBS industry-agreed standards and raises the bar in the important area of brand safety, a key milestone in the evolution of digital display advertising.”

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The Joint Industry Currencies (JICs) are owned by the industry - advertisers, agencies and media owners – to provide transparent and objective audience measurement for each medium. These data are produced and sold at cost providing both industry accountability and a robust trading currency for each medium.

   

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