ABC viewability certification necessary for trust

Viewability image


We’re pleased to share this recent article by Valida, the certification body for circulation and reading habits in Chile. The piece explores the benefits of our latest Viewability Report and highlights why certification by independent bodies like ABC is necessary for transparency and trust in this important area.

Alejandro Fosk, Senior Vice President of ComScore for Latin America, says this type of report is “absolutely important” because it provides information on the capabilities of the different tools available and their methodologies. This information, he says, allows those in the industry to "be sure that we are comparing pears with pears and apples with apples."

You can read a full translation of the article here. To see the original, please visit the Valida website.

If you'd like to find out more about our Viewability certification programme, please contact Jo Reid, Account Manager, at This email address is being protected from spambots. You need JavaScript enabled to view it. or on 01442 200839

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