Delivering a Valued Stamp of Trust for the Media Industry

ABC viewability certification necessary for trust

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20/07/2018

We’re pleased to share this recent article by Valida, the certification body for circulation and reading habits in Chile. The piece explores the benefits of our latest Viewability Report and highlights why certification by independent bodies like ABC is necessary for transparency and trust in this important area.

Alejandro Fosk, Senior Vice President of ComScore for Latin America, says this type of report is “absolutely important” because it provides information on the capabilities of the different tools available and their methodologies. This information, he says, allows those in the industry to "be sure that we are comparing pears with pears and apples with apples."

You can read a full translation of the article here. To see the original, please visit the Valida website.

If you'd like to find out more about our Viewability certification programme, please contact Jo Bland, Account Manager, at This email address is being protected from spambots. You need JavaScript enabled to view it. or on 01442 200839

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The Joint Industry Currencies (JICs) are owned by the industry - advertisers, agencies and media owners – to provide transparent and objective audience measurement for each medium. These data are produced and sold at cost providing both industry accountability and a robust trading currency for each medium.