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AA/WARC revises forecasts after strong Q1 growth

Financial adspend ad spend

 

31/08/2018  Michaela Jefferson - MediaTel

UK advertising spend has achieved its 19th consecutive quarter of market growth after experiencing a 5.9% increase year-on-year through Q1 2018, 1.3 percentage points ahead of forecast.

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The Joint Industry Currencies (JICs) are owned by the industry - advertisers, agencies and media owners – to provide transparent and objective audience measurement for each medium. These data are produced and sold at cost providing both industry accountability and a robust trading currency for each medium.

   

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