17/08/2018 - Mediatel Newsline
The latest ABC results chart all the trends for the consumer magazine market. Here, industry experts digest the findings.
"ABC data is about accountability, transparency and trust. It’s gold standard data."
Research Director, IPA
"Our audit went fast and smoothly. Thanks to clear recommendations."
Advertising Product Manager,
"Having easy access to independently verified ABC data is vital. It allows us to negotiate and make media buying decisions based on information we can trust."
Press Associate Director, m/Six
"ABC data helps to underpin our media trading decisions."
Greg Pipe, Print Ops Manager,
All Response Media
"Overall the ABC audit provides an excellent service and every auditor I have worked with over the last 15 years has been very professional and there to make things run as smoothly as possible."
Head of Newstrade Marketing,
"By appointing ABC - an independent third-party auditor - to audit our Gold Standard certification process, we are not only providing assurance of its thoroughness, we are also able to ensure that we put in place internal measures to maintain this level of rigour as the Gold Standard grows and evolves."
Chief Digital Officer,
“We’ve always found ABC’s auditing services to be highly professional, with support and clarification available from the team whenever needed. The audit also gives us insights into our internal processes and training, enabling us to further enhance these areas, which has proved invaluable.”
"ABC allows a simple and effective demonstration, to agencies and clients, of our ability to sell magazines."
Albert Read, MD,
“The knowledge, help and patience provided by ABC staff throughout our anti-fraud and DTSG audits was excellent. They were always quick to respond to queries and were a pleasure to work with.”
Kiesse Lamour, Managing Partner,
Digital Best Practice and Brand Safety,
Omnicom Media Group UK
ABC releases data for the UK media industry to use when trading advertising. Our audits can cover your whole brand.
ABC are a leading industry-owned auditor for media products and services, with specialist skills in digital ad trading. Our process and bespoke audits cover the following areas.
Our logo stands for quality and trust in media, empowering our industry to trade with confidence.