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Vevo verified by ABC to JICWEBS brand safety principles

 

vevo logo31/10/2018 - CLIENT PRESS RELEASE

 

Today, VEVO has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC.  The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.

Vevo is the world's leading all-premium music video and entertainment platform. With over 300,000 videos and 25BN views a month globally Vevo connects artists with audiences from all over the world, providing exclusive music content, original programming and official music videos to fans.  

 

As a JICWEBS approved and industry owned Verification Provider, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s Verification Service please go to: www.abc.org.uk/verification/brand-safety

Kevin McGurn, Chief Sales Officer, VEVO:

“Brand safety is a huge priority for Vevo. We have taken steps to ensure that we are able to offer our clients and partners the very best premium content, at scale, in a brand safe environment. To be recognized by JICWEBS Digital Trading Standards Group (DTSG) is a great validation for the work we have been doing. This certification provides our clients with even more confidence about partnering and advertising with us.”

Simon Redlich, Chief Executive at ABC, said: “We are delighted to have verified VEVO to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. ABC’s verification service gives our industry confidence about compliance with JICWEBS industry-agreed standards and raises the bar in the important area of brand safety, a key milestone in the evolution of digital display advertising.”

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The Joint Industry Currencies (JICs) are owned by the industry - advertisers, agencies and media owners – to provide transparent and objective audience measurement for each medium. These data are produced and sold at cost providing both industry accountability and a robust trading currency for each medium.