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VE Global Verified by ABC to JICWEBS Brand Safety Principles

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19/11/2018

Today, Ve Global has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC.  The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.

Operating under the mindset of Personalisation, Made Relevant, Ve provides the complete acquisition, engagement and analytics solution for ecommerce brands through its integrated range on digital solutions.

As a JICWEBS approved and industry owned Verification Provider, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s Verification Service please go to: www.abc.org.uk/verification/brand-safety

David Marrinan-Hayes, CEO at Ve Global comments, "Being verified to the JICWEBS Principles for Brand Safety proof-points our dedication to exemplary industry best practice and upholding the highest digital trading standards. This justifies the trust that our clients place in us to protect their brand and customers alike."

Simon Redlich, Chief Executive at ABC, said: “We are delighted to have verified Ve Global to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. ABC’s verification service gives our industry confidence about compliance with JICWEBS industry-agreed standards and raises the bar in the important area of brand safety, a key milestone in the evolution of digital display advertising.”

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The Joint Industry Currencies (JICs) are owned by the industry - advertisers, agencies and media owners – to provide transparent and objective audience measurement for each medium. These data are produced and sold at cost providing both industry accountability and a robust trading currency for each medium.