20/11/2018 - CLIENT PRESS RELEASE
Rezonence has achieved two JICWEBS Seals of Compliance, as verified by independent auditor ABC, demonstrating it has met industry agreed standards to reduce the risk of both ad misplacement (linked to the issue of brand safety) and exposure to ad fraud.
The JICWEBS Principles are industry-approved guidelines against which media buyers, publishers or intermediaries can be verified. The aim of the Principles, and ABC’s verification programme, is to promote confidence in the industry by demonstrating that companies like Rezonence are providing targeted protection against some of the key issues affecting the online advertising industry.
Rezonence, whose mission is to help publishers increase revenues and advertisers truly engage with audiences, has been recognised by ABC because of the company’s ongoing commitment to brand safety.
As JICs (Joint Industry Currencies) ABC and JICWEBS are supplying the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s Verification Services please go to: www.abc.org.uk/verification
Prash Naidu, CEO at Rezonence comments: “At Rezonence we’ve always believed in delivering genuine value to our clients, which means giving them 100% viewability in a fraud-free, brand safe environment which is achieved through our unique FreeWall® technology and a whitelist of premium publishers. We’re delighted to have obtained JICWEBS certification as it allows us to demonstrate this internal drive as seen through an industry recognised lens”
Simon Redlich, Chief Executive at ABC, said, “Congratulations to Rezonence for achieving two JICWEBS Seals following verification by ABC. This recognises its compliance with the JICWEBS Principles for both anti-fraud and brand safety. Rezonence is leading by example in demonstrating its commitment to a safer, more transparent digital ad trading environment.”