Samsung Ads verified by ABC to JICWEBS brand safety principles

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13/12/2018 - CLIENT PRESS RELEASE

Today, Samsung Ads (Samsung Electronics) has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC.  The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.

As a JICWEBS approved and industry owned Verification Provider, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s Verification Service please go to: www.abc.org.uk/verification/brand-safety

Mehul Sanghavi, Director Product Management at Samsung Ads, said:
" Samsung Ads is proud of the high bar it has set for advertiser brand safety on the Samsung Smart TV platform. Advertiser campaigns run on Samsung Ads owned and operated inventory are meticulously measured and monitored with proprietary tools and ad trafficking processes. To be recognized by JICWEBS Digital Trading Standards Group (DTSG) is a phenomenal validation of the work we've been doing. This certification provides our current clients and future prospects the complete confidence of entrusting their advertising media spend on our platform."

Simon Redlich, Chief Executive at ABC, said: “We are delighted to have verified Samsung Ads to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. ABC’s verification service gives our industry confidence about compliance with JICWEBS industry-agreed standards and raises the bar in the important area of brand safety, a key milestone in the evolution of digital display advertising.”

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