Triplelift verified by ABC to JICWEBS Brand Safety Principles

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04/01/2019 -  CLIENT PRESS RELEASE

Today, TripleLift has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC.  The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.

TripleLift provides the world’s leading brands with scalability for Display, Video and OTT advertising through its proprietary in-feed Native ad formats and premium publisher exchange.

As a JICWEBS approved and industry owned Verification Provider, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s Verification Service please go to: www.abc.org.uk/verification/brand-safety

John Stoneman, General Manager, International at TripleLift comments:
“At TripleLift we believe that our publishers and advertisers should have confidence that our platform meets the highest possible standards for brand safety.”

Simon Redlich, Chief Executive at ABC, said: “We are delighted to have verified TripleLift to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. ABC’s verification service gives our industry confidence about compliance with JICWEBS industry-agreed standards and raises the bar in the important area of brand safety, a key milestone in the evolution of digital display advertising.”

 

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