Today, Navigate Digital has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
Navigate Digital is an independent digital media agency specialising in Media Planning & Buying, Affiliate Management and Biddable Media. The agency has taken the necessary steps to minimise the risk for ad misplacement over the past few years on behalf of their clients but this certification finally verifies their work.
As a JICWEBS approved and industry owned Verification Provider, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s Verification Service please go to: www.abc.org.uk/verification/brand-safety
Sharan Cheema, Client Services Director at Navigate Digital comments:
“We’re so pleased to be able to start off the year with our first Brand Safety seal and certificate with the help from ABC. We’ve implemented a number of processes from our side over the past year and worked with our clients to ensure all of our activity meets our definition of accessing quality inventory."
Simon Redlich, Chief Executive at ABC, said: “We are delighted to have verified Navigate Digital to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. ABC’s verification service gives our industry confidence about compliance with JICWEBS industry-agreed standards and raises the bar in the important area of brand safety, a key milestone in the evolution of digital display advertising.”