GroupM UK, the world’s leading media investment group, has achieved two JICWEBS Seals of Compliance, as verified by independent auditor ABC, demonstrating that the company has met industry agreed standards to actively reduce the risk of both advertising misplacement (linked to the issue of brand safety) and exposure to advertising fraud.
The JICWEBS Principles are industry-approved guidelines against which media buyers, publishers or intermediaries can be verified. The aim of the Principles, and ABC’s verification programme, is to promote confidence in the industry by demonstrating that companies like GroupM UK are providing targeted protection against some of the key issues affecting the online advertising industry.
As JICs (Joint Industry Currencies) ABC and JICWEBS are supplying the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s Verification Services please go to: www.abc.org.uk/verification
Stevan Randjelovic, Brand Safety Manager at GroupM EMEA comments:
"At the time when brand safety and ad fraud remain core digital advertising challenges, we believe the industry should be committing to best industry practices and independent certification, which is the core mission of JICWEBS. We are pleased to receive our DTSG seal once again and obtain the anti-ad fraud accreditation for the first time – both applicable across all GroupM divisions. This not only demonstrates our commitment to media quality and integrity, but that we truly walk the talk."
Simon Redlich, Chief Executive at ABC, said, “Congratulations to GroupM UK for achieving two JICWEBS Seals following verification by ABC. This recognises its compliance with the JICWEBS Principles for both anti fraud and brand safety. GroupM UK is leading by example in demonstrating its commitment to a safer, more transparent digital ad trading environment.”