Ziff Davis UK verified by ABC to JICWEBS Brand Safety Principles

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Today, the UK operations of Ziff Davis have been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC.  The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.

Ziff Davis is comprised of highly acclaimed websites that reach over 53 million tech, health, video game and entertainment enthusiasts each month globally including Mashable, IGN, AskMen, PCMagazine, Geek.com, ExtremeTech, Offers.com, Speedtest by Ookla, Toolbox, B2B Signals, and eMedia.

As a JICWEBS approved and industry owned Verification Provider, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s Verification Service please go to: www.abc.org.uk/verification/brand-safety

Geoff Inns, Managing Director at Ziff Davis International comments:
"Our partners can have the confidence that our market-leading premium content environments meet the highest standards for quality and brand safety for their campaigns."

Simon Redlich, Chief Executive at ABC, said: “We are delighted to have verified Ziff Davis to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. ABC’s verification service gives our industry confidence about compliance with JICWEBS industry-agreed standards and raises the bar in the important area of brand safety, a key milestone in the evolution of digital display advertising.”

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