Smadex verified by ABC to JICWEBS Brand Safety Principles

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Smadex, Headway’s leading mobile-first DSP for branding and performance advertisers, has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC.  The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.

The company’s strong programmatic technology enables advertisers to acquire the highest quality new customers and reach their target audience at scale using engaging ad formats in brand safe environments. Smadex offers a complete solution for agencies and brands looking for a trusted and credible mobile advertising platform.

As a JICWEBS approved and industry owned Verification Provider, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s Verification Service please go to:

“Smadex is fully committed to building technology and processes that address brand safety, ad fraud and viewability. We are working with both the trade and regularity industry bodies including JICWEBS on achieving certifications so that we can continue to push ahead and raise the bar for greater transparency and brand safety for our customers” commented Paul Childs, Chief Revenue Officer at Smadex.

Simon Redlich, Chief Executive at ABC, said: “We are delighted to have audited Smadex to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. Our auditing services give the industry confidence about compliance with JICWEBS industry-agreed standards, raising the bar in the important area of brand safety.”

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