Total Media audited by ABC to JICWEBS Brand Safety Principles

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28/05/2019 - CLIENT PRESS RELEASE

Total Media has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by industry-owned media auditor ABC.  The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.

Total Media creates media strategies based on the knowledge of people’s behaviour; how people think, feel and act. They uncover these insights by deploying a full range of research capabilities, from ethnography to neuroscience to behavioural economics to data analytics. They use this approach to deliver authentic, creative and effective media solutions.

As a JICWEBS approved auditor, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s audit services please go to: www.abc.org.uk/audit-services#brandsafety

Liz Duff, Head of Media & Investment at Total Media comments:
"We are extremely happy to have received ABC and JICWEBS recognition of our ongoing commitment to maintaining high standards and transparency across the digital industry.  It’s a great reflection of the importance we place on brand safety for our clients"

Simon Redlich, Chief Executive at ABC, said: “We are delighted to have audited Total Media to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. Our auditing services give the industry confidence about compliance with JICWEBS industry-agreed standards, raising the bar in the important area of brand safety.”

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