Venatus Media audited by ABC to JICWEBS Brand Safety Principles

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17/07/2019 - CLIENT PRESS RELEASE

Today, Venatus Media has, once again, been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by industry-owned media auditor ABC.  The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.

Venatus Media is the largest independent gaming and entertainment ad sales house. Venatus’ portfolio includes some of the best entertainment sites and apps in the world, reaching the most engaged gaming, kids and entertainment audiences.

 

As a JICWEBS approved auditor, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s audit services please go to: www.abc.org.uk/audit-services#brandsafety

Matt Cannon, COO and Co-founder at Venatus Media comments, “We are proud to continue working with industry bodies such as JICWEBs to demonstrate our commitment to brand safety. Our work with publishers and advertisers would simply not be possible without trust and transparency."

Simon Redlich, Chief Executive at ABC, said: “We are delighted to have audited Venatus Media to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. Our auditing services give the industry confidence about compliance with JICWEBS industry-agreed standards, raising the bar in the important area of brand safety.”

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