17/07/2019 - CLIENT PRESS RELEASE
Today, Vibrant Media has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by industry-owned media auditor ABC. The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
Vibrant empowers advertisers with the products and technology to be relevant with advanced keyword level technology for more precise contextual targeting.
As a JICWEBS approved auditor, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s audit services please go to: www.abc.org.uk/audit-services#brandsafety
Christopher Hill - Senior Campaign Manager at Vibrant Media, said: "We’re thrilled to continue working with a ABC, who offer exceptional help and support throughout the auditing process, making it plain sailing procedure"
Simon Redlich, Chief Executive at ABC, said: “We are delighted to have audited Vibrant Media to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. Our auditing services give the industry confidence about compliance with JICWEBS industry-agreed standards, raising the bar in the important area of brand safety.”