Bauer Media UK audited by ABC to JICWEBS Brand Safety Principles

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05/12/2019 - CLIENT PRESS RELEASE

Today, Bauer Media U.K. has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by industry-owned media auditor ABC for the second consecutive year, as it continues to highlight the importance of trust and transparency within advertising.

The aim of the Good Practice Principles is to enhance transparency in the UK digital display and audio advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.

Bauer Media U.K. reaches 25 million consumers every week through a portfolio of multi-platform brands including Grazia, Absolute Radio, KISS, heat, Empire, Magic Radio and Scala Radio.

 

As a JICWEBS approved auditor, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s audit services please go to: https://www.abc.org.uk/audit-services/brand-safety

Vicky Foster, Commercial Director, Digital at Bauer Media U.K. said: “Brand safety and enhancing the transparency of the digital display and audio advertising market continues to be of paramount importance to Bauer Media to protect both our customers and audiences. We are very pleased to have our high standards verified by ABC’s industry-recognised audit to JICWEBS Standards for the second year in a row.”

Simon Redlich, Chief Executive at ABC, said: “We are delighted to have audited Bauer Media U.K. to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. Our auditing services give the industry confidence about compliance with JICWEBS industry-agreed standards, raising the bar in the important area of brand safety.”

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