Publicis Media audited by ABC to JICWEBS Brand Safety Principles

Publicis Media

17/04/20 - CLIENT PRESS RELEASE

Today, Publicis Media has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by industry-owned media auditor ABC.  The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.

Publicis Media is committed to building a more transparent and brand safe ecosystem for advertisers and has a history of deep industry collaboration to drive better outcomes for our clients and their businesses.

The company is a founding member of industry associations including the WFA Global Alliance for Responsible Media, AdLedger Consortium, and 4A’s Advertiser Protection Bureau. Publicis Media was the first holding company to receive Platinum Status certification from the Trustworthy Accountability Group (TAG), which recognizes companies that have taken significant measures to protect against fraud, malware, piracy, and lack of transparency. The organization was also the first to be re-approved to receive the IAB UK’s Gold Standard Certification, which recognizes organizations committed to reducing ad fraud, increasing brand safety and creating a sustainable future for the digital industry.

As a JICWEBS approved auditor, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s audit services please go to: www.abc.org.uk/audit-services#brandsafety

“We’re proud to have achieved JICWEBS Digital Trading Standards Group (DTSG) certification honouring companies committed to enhancing transparency in the digital marketplace,” said Tom Burns, Director, Digital Standards and Partnerships at Publicis Media. “This certification is yet another proof point of our commitment to creating a higher quality, more brand safe future for advertisers and agencies alike.” 

Simon Redlich, Chief Executive at ABC, said: “We are delighted to have audited Publicis Media to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. Our auditing services give the industry confidence about compliance with JICWEBS industry-agreed standards, raising the bar in the important area of brand safety.”

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