06/05/2020 - CLIENT PRESS RELEASE
Today, SpotX has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by industry-owned media auditor ABC. The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
SpotX is a video advertising platform dedicated to digital video and TV globally. The company’s solutions enable media owners to monetise content across all screens and streams while providing advertisers with direct access to brand-safe, premium inventory.
As a JICWEBS approved auditor, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s audit services please go to: https://www.abc.org.uk/audit-services/brand-safety
Sophie Knight, Director Platform Services at SpotX comments:
"SpotX is committed to ensuring that the inventory available within our platform is reliable and trustworthy. Our global portfolio of media owners is carefully monitored by a dedicated brand safety team whose sole purpose is to ensure transparent and brand safe content is available to our advertisers. ABC’s successful JICWEBS audit of SpotX is another practical step our business has initiated to reiterate our commitment to safe online video."
Simon Redlich, Chief Executive at ABC, said: “We are delighted to have audited SpotX to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. Our auditing services give the industry confidence about compliance with JICWEBS industry-agreed standards, raising the bar in the important area of brand safety.”
SpotX is the leading video advertising platform shaping digital video and the future of TV globally. The company’s solutions enable media owners to monetize content across all screens and streams while providing advertisers with direct access to brand-safe, premium inventory. With best-in-class technology purpose-built for video, SpotX’s trusted, GDPR/CCPA-compliant solutions are employed by some of the largest media owners in the world including A+E Networks, Crackle Plus, The CW Network, Dentsu CCI, Discovery, Electronic Arts, Fox Corporation, fuboTV, Gannett, Microsoft, Newsy, Pluto TV, Roku, Sling TV, and Vudu by Walmart. In the US, SpotX works with nearly all major OTT stakeholders and reaches 4 out of 5 viewers of ad-supported CTV, or 42 million households. In early 2019, SpotX acquired Yospace which powers server-side ad insertion (SSAI) for all live and video on demand content streamed to connected devices. SpotX is a subsidiary of Bertelsmann’s RTL Group and is headquartered in Denver with 12 offices throughout the US, EMEA, and APAC regions. Learn more at www.spotx.tv.